Comprehensive Legal Support for the Pet Care Industry

South African pet owners are becoming increasingly concerned about their pets' health and dietary needs. In line with this changing awareness, recent regulatory developments have shown a trend towards stricter regulation of pet food packaging.

There is a developing global trend concerning lawsuits filed against 'big tech' by regulators and consumers over the use of potentially deceptive 'dark patterns'. 'Dark patterns' are manipulative tactics used in user interface designs that manipulate users into making choices preferred by the supplier. Pet owners are especially vulnerable to these tactics as they are prone to making decisions they believe would benefit their pets.

South Africa is experiencing a veterinarian and veterinary nurse shortage, which threatens the profession, food security, public health, and animal welfare. According to a recent report by GroundUp, South Africa has nearly 4,000 registered veterinarians, with approximately 230 of them being specialists. This equates to just over 60 veterinarians for every million people.